A study in Economic Inquiry uses a novel experimental design to deconstruct the motives behind engaging in cronyism, for example, when a manager hires a friend without proper regard to their qualifications. The research indicates that cronyism persists mainly because it is profitable for those who engage in it.
source https://www.lifetechnology.com/blogs/life-technology-science-news/what-are-the-motives-behind-cronyism
