New report reveals industry-led initiative restricting products advertised to kids fails to protect them

Although recent revisions to the nutrition criteria used by the Children's Food and Beverage Advertising Initiative (CFBAI), the food industry's self-regulatory program, led to minor nutritional improvements in products that may be advertised to kids, the initiative fails to meaningfully protect them from marketing of unhealthy food and beverages, according to a new report from researchers at the Rudd Center for Food Policy & Health at the University of Connecticut.