Experts propose 'five Cs' to tackle vaccine hesitancy

The reluctance or refusal to accept COVID-19 vaccinations can be tackled by a five-pronged strategy to addressing the behavioral and socio-demographic factors behind vaccine hesitancy. Writing in the Journal of the Royal Society of Medicine, a group of population health, demographic, epidemiology and behavioral scientists propose an approach focused on confidence, complacency, convenience, communication and context.